A global higher education publisher was threatened with losing business due to their inaccessible content.
To make all the customer-facing content accessible and ADA compliant in the shortest possible period of time.
After a thorough review of all the content, a detailed categorization was completed on the accessibility complexities which included inaccessible text content, hyperlinks, images, and other visual elements. The approach was to process the content through proprietary artificial intelligence tools such as PREP, add quality checks by accessibility experts, and deliver the accessible content in batches to enable quick market adoption.
In less than 45 business days, the client received accessible content that assisted people using screen readers, and helped other users to easily navigate the website. This, not only allowed them to be more inclusive, but proactively helped in expanding their customer base increasing their market size.