ADA Compliance

ADA compliance
Accessibility isn’t just about convenience. It’s about making sure that everyone, regardless of ability, can navigate and interact with the world without barriers. In the digital space, failing to meet accessibility standards can lead to serious consequences. The number of ADA lawsuits filed in 2024 is projected to reach around 8,500, highlighting how businesses and organizations are being held accountable for not meeting accessibility requirements. Whether it’s a website, a physical store, or an online service, compliance with ADA guidelines isn’t something to overlook.
This blog will take a closer look at what ADA compliance means, how it works, why it’s important, and what businesses need to know to stay on the right side of the law. Without waiting further, let’s get started.

What is ADA Compliance?

ADA Compliance is about making sure that people with disabilities have the same access to public life as everyone else. The Americans with Disabilities Act (ADA) is a civil rights law in the US that protects individuals from discrimination based on disability. It ensures equal opportunities in areas like employment, public services, transportation, and places open to the public, such as restaurants, schools, and government buildings.
But accessibility isn’t just about physical spaces. It also applies to the digital world. Under ADA Title III, businesses and organizations that offer services to the public need to make their websites and online platforms accessible. This is where web accessibility comes in.
Websites should be designed so that people with visual, hearing, motor, or cognitive disabilities can use them without barriers. The Web Content Accessibility Guidelines (WCAG), developed by the World Wide Web Consortium (W3C), provide clear standards for making websites more user-friendly for everyone.
Following ADA Compliance helps you meet legal requirements while creating an inclusive environment where everyone can access the information and services they need without difficulty.

Is ADA Compliance Mandatory?

Yes, ADA compliance is required, but how it applies depends on who creates the document and who will use it. Let’s break it down.
  1. Documents Created by Government Bodies

    If a document is made by a federal, state, or local government agency, it must follow ADA guidelines. These rules are outlined in Section 508 of the Rehabilitation Act of 1973. This applies to all formats, including PDFs, Word documents, and other digital files, whether they are for public use or internal purposes.

  2. Documents from Private Businesses

    The original ADA law does not explicitly require private companies to make their documents accessible. However, it is still a smart decision to do so. Making documents ADA-compliant ensures that they can be used by a wider audience, including individuals with disabilities. It also helps businesses avoid potential legal risks in the future.

  3. Public vs. Internal Documents

    Public documents, such as brochures, manuals, and website content, should always be accessible, no matter who creates them. If they are meant for the general public, they should be readable by everyone.

    Internal documents, like employee handbooks or training materials, are not legally required to be ADA-compliant. However, making them accessible can benefit employees with disabilities and create a more inclusive work environment.

ADA Compliance for Websites

Unlike some documents, websites must follow ADA rules under federal law. If a website does not meet accessibility standards, the consequences can be serious.
  • Businesses can be fined over $100,000 for each violation.
  • Both the government and private individuals can take legal action against non-compliant websites.
  • Major companies like Target, Amazon, and even Beyoncé have faced lawsuits for failing to meet ADA standards.
Beyond legal trouble, ignoring these guidelines can result in costly settlements, bad publicity, and expensive website redesigns. Making a website ADA-compliant is not just about avoiding penalties—it’s about ensuring that all users, regardless of ability, can access and navigate the content.

How to Make Digital Content ADA Compliant?

Ensuring digital content is accessible to all users, including those with disabilities, requires specific adjustments based on the type of content. Let’s take a closer look at how it’s done.
  1. Websites

    To make a website ADA compliant, every element should be easy to access and use. Images need alt text so that screen readers can describe them to users with visual impairment. Videos should have captions for those who are deaf or hard of hearing. The website's design should allow keyboard navigation, making sure users who cannot use a mouse can still move through the site. Color contrast is another important factor, as text must be easy to read against its background. Following WCAG (Web Content Accessibility Guidelines) ensures that all these elements come together to create a website that everyone can use.

  2. PDFs

    PDFs should be structured in a way that makes them easy to navigate for screen readers. This means adding proper headings, using a logical reading order, and tagging elements like paragraphs, lists, and tables correctly. Images in PDFs must have alternative text to describe their content to users who cannot see them. The color contrast should be high enough to make text easily readable, and users should be able to move through the document using only a keyboard. These adjustments help ensure that PDFs are accessible to all readers.

  3. Images & Multimedia

    As mentioned earlier, when an image is added to digital content, it needs to have descriptive alt text that explains what the image is showing. This helps people who use screen readers understand the visual content. The description should be clear and meaningful, providing context rather than just stating “image of a dog” or “logo.”

    If the image is purely decorative and does not provide important information, it should be marked in a way that tells screen readers to skip it. Taking these steps ensures that images are useful for everyone, regardless of how they access the content.

  4. Video & Audio Content

    Videos need captions so that people who are deaf or hard of hearing can follow along. The captions should be accurate and synchronized with the audio. Audio descriptions are also important, as they explain what is happening on the screen for users with visual impairment. The video player itself must be accessible, meaning it should support keyboard navigation and have clear, easy-to-use controls.

    For audio content like podcasts or recordings, a written transcript should be provided so that those who cannot hear the audio can still access the information. Making these changes ensures that video and audio content can be understood by everyone.

Closing Thoughts

That was your ultimate guide to ADA compliance. We hope this helped you understand what it is and how it works. If you’re looking to make your website ADA-compliant, get in touch with us—we’ll make the process easy for you!

Editors:

Debangku Sarma

Digital Marketing Associate
Continual Engine

Vijayshree Vethantham

Senior Vice-President, Growth & Strategy
Continual Engine US LLC